End of Year Appeal Season is Over. And the Results are In!

February 26, 2019

The results of appeal season are in for Children’s Leukemia Foundation of Michigan (CLFM) and the impact of a new approach has been dramatic.

For the past three years, we helped CLFM achieve increases in gross revenue. Our analysis of last year’s activity uncovered a low-risk opportunity to change the approach in 2018. Our recommendations included a reduction in the number of appeals and a segmented donor-centric messaging plan.

CLFM agreed to change things up and the results included a 40% increase in gross revenue and a whopping 60% drop in the cost to raise a dollar. We reduced the cost to raise a dollar to $.15. That’s 25% below the national average.

We used our Authentic Marketing combination of data, vision and creativity to achieve these results.

Mark M Gaskill

EVP of Marketing Solutions

About One Point

Founded in 1970, One Point is a leader in providing marketing channel optimization and execution solutions. One Point's process lead approach helps our clients simplify the complexities of their marketing supply chain to reduce internal and external efforts. Our expertise in solving the unique challenges of our national and local clients elevates brands, increases margins and speeds time-to-market for some of the world's most successful companies.