Looking for a Regulatory Compliance Communications Provider? Here are a Few Qualities That Will Help

Marketing for healthcare practices, schools and nonprofit organizations requires unique and innovative approaches. Promoting these organizations and helping them maintain relationships with existing patients, students or donors requires a gentle balance between data-based insights, personalization and a strong focus on protecting their sensitive information.

Our regulatory compliance protocols are of the highest priority as we work with healthcare- or insurance-based businesses, schools and nonprofit organizations.

A marketing solutions provider with Health Information Trust (HITRUST) Alliance certification, Phoenix Innovate has more than 15 years of experience working with regulatory compliance communications, with ZERO HIPAA violations. Featuring some of the most advanced, fastest and most comprehensive direct mail capabilities, we have designed innovative digital technologies that streamline and simplify processes while helping you maintain your security requirements.

We say all this to help you recognize all the elements that go into effective and secure marketing that supports your compliance goals, especially as they pertain to security and timeliness of required communications to your audience.

Any marketing solutions provider you choose must understand all the regulatory compliance policies and procedures you are required to follow – yet also know how to manage marketing campaigns to keep your organization growing.

Phoenix Innovate’s Regulatory Compliance Communications Solutions

Phoenix Innovate focuses on tailoring solutions to meet our clients’ needs, and that led to the development of or enhancements to technology systems and processes. We combined our industry knowledge and technological expertise to create solutions that support the success of our core verticals: healthcare, manufacturing, nonprofit and education.

Take a look:

1. Inform247—HITRUST Certified

Inform247—HITRUST Certified is our proprietary automated job submission and tracking platform. 

Tested, approved and compliant with HITRUST regulations, Inform247 offers numerous benefits for healthcare, insurance and educational organizations.

Through Inform247, you can securely submit, monitor and obtain reports on the status of your direct mail communications, as well as ensure that regulatory compliance is maintained based on parameters within your service level agreements. Inform247 integrates with all management information systems, including those in the healthcare, insurance and education industries. This helps to ensure that the highest security standards of the Health Insurance Portability and Accountability Act (HIPAA), Family Educational Rights and Privacy Act (FERPA), Sarbanes-Oxley Act (SOX) and Payment Card Industry Data Security Standards (PCI DSS) are met – from job submission to completion and reporting.

By automating movement of the project through the production process, you can minimize human “touches” for these jobs, enhancing efficiency, reducing security concerns and minimizing the possibility for error. 

2. CenterPoint: Through Channel Marketing Automation

With our CenterPoint platform, Through Channel Marketing Automation is simple, secure and effective. CenterPoint allows organizations to create, print and distribute marketing materials through one source, enabling them to maintain brand consistency when working with dealers, retailers, campuses, branches and franchisees. 

CenterPoint also manages inventory and fulfillment. If your marketing program requires you to manage marketing collateral or point-of-sale inventory, CenterPoint can help you track and easily distribute it to team members through even the largest organization.

CenterPoint solutions can be securely integrated with procurement systems like Coupa and Ariba, and its capabilities include Digital Asset Management and custom approval processes for developed content or order approval.

3. Advanced Direct Mail Capabilities

A full-service certified mailer with the United States Postal Service, Phoenix Innovate has provided secure and effective direct mail capabilities to clients for decades. 

However, we also recently upgraded our equipment, making Phoenix Innovate’s production capabilities some of the fastest and most powerful throughout metro Detroit and nationwide. Organizations that must adhere to regulatory deadlines can feel confident in our ability to meet these demands, and the tools we have created automate the processing of the mail and reduce human touches, further enhancing the deliverability and security of documents.

4. AMPlified Mail

Through our AMPlified Mail platform, we help small and medium-sized organizations create successful direct mail campaigns that engage audiences. This turnkey solution combines audience-targeted data, graphic design tools, printing and postal processing. 

At the same time, organizations can rest assured that data they upload or access within the system will remain secure. Printing and processing will also adhere to any required security and data protocols as documents travel directly through Phoenix Innovate’s Troy production facility to the post office.

5. Reporting and Data

Our reporting capabilities and advanced data insights allow us to create standard or variable personalized content that engages existing customers, website users and direct mail recipients – all while adhering to security standards. Our data solutions can also be used to fulfill reporting requirements that an organization may have.

We analyze data to recognize what is working and what isn’t working, as well as to stay ahead of trends in your industry to ensure our digital advertising, content marketing and direct mail communications make the greatest impact. Through these data insights, we can help clients set and achieve realistic and attainable goals.

HITRUST-Certified Marketing Solutions Provider with Compliance Expertise

Evaluating a marketing company based on these criteria will help you find a partner that can promote your school, healthcare practice or nonprofit organization securely while driving growth.

Phoenix Innovate has maintained HITRUST certification for several years. One of the most stringent standards in security compliance for various industries, the HITRUST Alliance was founded in 2007 as a response to increased needs for data security. The certification encompasses several security frameworks, reflecting HIPAA, National Institute of Standards and Technology (NIST), International Organization for Standardization (ISO) and Center for Internet Security (CIS) guidelines. Therefore, in order to achieve and maintain HITRUST certification, our processes, technologies and building and grounds security must adhere to standards designed by multiple organizations.

As a communications provider that understands the intricacies of the regulatory compliance standards you must follow, Phoenix Innovate sees itself as your partner in data security. For more information about our secure and tailored solutions for the healthcare, education, nonprofit or manufacturing industries, reach out to us online or by phone. In the meantime, read our blogs and case studies pertaining to our technology solutions and HITRUST certification standards.