Lead Conversion
Enrollment Improves at Northwood University After Creation of Custom Automated Lead Nurturing System
Achieved enrollment goals in year one.
Admissions spends more time meeting with students and their families.
Improved Northwood’s brand experience.
CHALLENGE:
Northwood University is a college that excels in developing free-enterprise leaders who will drive global economic and social progress. As a small, private college, students expected plenty of personal attention from the admissions staff. The office struggled to maintain personal relationships with the thousands of prospective students in its pipeline.
SOLUTION:
Our team built a custom automated lead nurturing system for Northwood University. This system provides many functions that are vital to the student onboarding process such as:
- Capturing prospective student contact information.
- Distributing personalized messages to prospects starting at day-of-data capture.
- Adding features allow for more personalization between admissions and prospects.
RESULTS:
Our Authentic Marketing approach generated these transformative and sustainable results:
- Achieved enrollment goals in year one.
- Admissions spends more time meeting with students and their families.
- Improved Northwood’s brand experience.
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