Data modeling finds best candidates for Sonoco

CHALLENGE:

Sonoco is a global packaging solutions leader committed to developing products that improve the lives of others. The company was struggling to find the right candidates to fill a number of job openings. The corporation’s multiple plant locations throughout the United States added to this challenge.

SOLUTION:

Data modeling helped to create solutions. Our team started by analyzing the client’s current approach to finding and recruiting qualified candidates. Our audience research drove us to develop a profile of an ideal candidate for the company. Once we had a specific candidate demographic to target, we were able to:

• Build a map of needs based on each location.
• Determine the criteria of candidates most likely to respond.
• Target more skilled and certified positions for specific trades.
• Connect with job candidates using personalized direct mail marketing.
• Incorporated incentivized messaging and Sonoco-branded creative
• Used corporate-approved customized to each location and event.

RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results:

• Increased number of candidates in the pipeline.
• Provided a strategic and sustainable way for Sonoco to connect with prospects.
• A 50% reduction in the 29.5-day average of acquiring a new employee.
• Increased return-on-investment with a 90% candidate response to local hiring events.
• Decreased time investment and spends by individual plant human resources team members.