Speed-to-market increased for Domino’s

CHALLENGE: 

Domino’s is a world leader in pizza delivery with a network of corporate-owned and franchise-owned stores around the world. The company struggled to provide stakeholders with the resources to take advantage of corporate brand value. It also experienced a lack of visibility, system integration, and activity tracking across all company levels.
 

SOLUTION:

Our team went into this project knowing we had to develop a solution for its 350,000 franchise and corporate team members. We evaluated corporate and franchise-owned marketing initiatives to develop our single-point software solution that featured:

• Easy selecting, creating and customizing brand-compliant marketing materials.
• Local content and digital asset management.
• Content approval support and other corporate-level integrations.
• Execution of the production and fulfillment services of branded point of sale collateral.

RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results:

• Implemented brand-compliant, flexible marketing communications.
• Simplified rollout of its 2012 corporate rebranding and name change.
• Significantly cut costs and decreased the timeline for implementation.
• Reduced franchise spending and increased speed-to-market.
• Generated unique insights that develop future brand initiatives.