Tips for Creating a Co-Op Marketing Strategy: Key Elements to Keep in Mind
A cooperative marketing program can provide organizations with numerous benefits when carefully planned to accomplish specific goals. The collaboration creates an opportunity for the organizations to grow their brands, increase sales and launch products simultaneously — all while gaining strength from each other’s reputations and the traction they have already established with their respective audiences.
Co-op Marketing: Answers to Common Questions
Cooperative marketing is a strategy that can benefit businesses of various sizes in many different types of industries. You likely see examples of it all around you, but might not recognize it as co-op marketing or think about the many steps required to launch a cooperative marketing campaign.
What Is Co-op Marketing, and How Can It Increase Sales?
Co-op marketing, or cooperative marketing, can be a win-win for two or more partnering organizations.
CRM Solutions in Higher Education: Why a Customer Relationship Management System Can Help You Recruit New Students
Meeting students along their journeys is vital to success in increasing enrollment at colleges and universities. That’s one factor. For the most effective results, however, humanizing your brand by personalizing communications is fundamental. That’s the second factor.
Higher Education Marketing: How Data Insights and Personalization Can Be Key to Increasing Enrollment
In higher education marketing, data insights and personalization are powerful factors in increasing enrollment rates and your overall return on investment.
Higher Education Digital Marketing Strategies: Leveraging Multiple Sources for Greater Success
Colleges and universities looking to attract students and grow recognition of their schools have many options today.
Patient Acquisition, HIPAA and Google Analytics: How Direct Response Marketing Can Address Digital Advertising Challenges
Digital advertising is not what it used to be, especially in the healthcare industry.
Meet Mary Gasior, Digital Marketing Specialist
The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist/Marketing Research Strategist.