Cooperative marketing is a strategy that can benefit businesses of various sizes in many different types of industries. You likely see examples of it all around you, but might not recognize it as co-op marketing or think about the many steps required to launch a cooperative marketing campaign.

Co-op marketing, or cooperative marketing, can be a win-win for two or more partnering organizations. 

Nonprofit organizations have had their eyes set on millennials for several years, but they also must keep Generation Z in mind as that population emerges from childhood into adulthood. Recognizing their interests, needs, emotions and motivators is a key factor in engaging them toward volunteerism, philanthropy and financial support.

Organizations hoping to boost their brands and increase their ROI may be concerned about the security of their data, especially considering all the different ways data can be leaked today. It is possible, however, to employ data leakage protection strategies and effectively market your brand at the same time; you just have to be careful about who has access to the data. 

Marketing for healthcare practices, schools and nonprofit organizations requires unique and innovative approaches. Promoting these organizations and helping them maintain relationships with existing patients, students or donors requires a gentle balance between data-based insights, personalization and a strong focus on protecting their sensitive information.

The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.

Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation. 

It’s not often you find someone that combines the knowledge and experience in providing measurable fundraising solutions and marketing expertise in a single individual. But we’ve found that in Austen Smith.

Study after study makes it clear that personalization is the reigning king of marketing. Organizations of all kinds are racing to develop the customer insights they need to single out individuals and create better, more personal user experiences. Non-profits can learn from these organizations and do the same to make their fundraising experiences more relevant to donors.