Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.

The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.

The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.

Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.

The healthcare industry in America is facing an extraordinary staffing crisis. A 2021 Mercer study forecasts a shortage of nearly 450,000 home health aides and nearly 30,000 nurse practitioners. There will likely be continued shortages across the healthcare industry, a combined effect of the COVID-19 pandemic, already extant staff shortages and employee burnout.