Fundraising Concepts that Increase Engagement Among Generation Z and Millennial Audiences
The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.
Protecting Your Donors’ Data
High-profile data breaches expose how vulnerable even organizations with sophisticated IT departments can be to attacks from outside. But you don’t have to be a large organization to be concerned about data privacy. Protecting data for nonprofits is just as important and can be especially risky when dealing with marketing vendors.