'It’s Your Community': VP of Marketing and Research Discusses Marketing for Nonprofit Organizations in WJR Interview
Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation.
Better Communication Starts With Research
Market research sounds expensive. But it doesn’t have to be. Hear CEO, Kirk Vercnocke’s interview on Michigan Business Network talk about how better communication can start with research.
Qualitative Research Study for Professional Services Firm (PSF)
The secrets revealed by virtue of the responses, and qualitative research we conducted, allow PSF to gain immediate traction from their marketing spend with confidence.