Meet Matthew Mahalak, VP of Accounting and Finance
Vice President of Accounting and Finance Matthew Mahalak says he heard great things about Phoenix Innovate (PI) long before he started working here in December 2022, and it’s been even better than he expected.
Audience Segmentation, Channels, Cadence and Content: The Power of Insight in Marketing
In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.
Acquisition and Retention Marketing: Using Data-Led Insights to Improve Your ROI
To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.
One Point and UN Communications Group are Now Phoenix Innovate
Ever since the days we acquired One Point in 2021 and UN Communications Group in 2022, we knew we were destined to become one.
UN Communications Group Acquired by Phoenix Innovate to Increase Capability, Add Value for Clients
Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.
Phoenix Innovate Invests in ComSpec International, Inc. to Increase Capability, Add Value for Education Clients
Phoenix Innovate has made an investment in ComSpec International, Inc. of Bingham Farms, Michigan. The leadership and staff of ComSpec will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective student marketing and information solutions.
Phoenix Innovate acquires One Point to increase capability, add value for clients
Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.
Meet Christopher DuBach, EVP of Sales and Business Development
Phoenix Innovate’s new Executive Vice President of Sales and Business Development, Christopher DuBach, brings a wealth of global sales and digital print experience to his role. In fact, Chris is quite familiar with the PI team, having worked with us for years previous to joining us as EVP. For more than 25 years, Chris worked for the most prominent global equipment manufacturers in the digital print industry. As such, his thorough knowledge of the industry and its practices runs deep. This experience will be invaluable to Phoenix Innovate’s clients and will provide unique market insights for the next evolution of marketing solutions.
'It’s Your Community': VP of Marketing and Research Discusses Marketing for Nonprofit Organizations in WJR Interview
Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation.
Individual Donations and the Tax Cuts and Jobs Act
There’s so much uncertainty surrounding the impact the new Tax Cuts and Jobs Act will have on individual giving, that many of our non-profit clients are asking for advice on how to plan their fundraising activities for the coming years.
Better Communication Starts With Research
Market research sounds expensive. But it doesn’t have to be. Hear CEO, Kirk Vercnocke’s interview on Michigan Business Network talk about how better communication can start with research.
New 7-station Intelligent Inserting System Helps Execute Data-Driven Direct Mail Campaigns
Each combination of inserted messages can be specific to each recipient, based on marketing data analytics.