Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.

Ever since the days we acquired One Point in 2021 and UN Communications Group in 2022, we knew we were destined to become one.

In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.

Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.

The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.

The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.

Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.

Now that we’ve defined what distributed marketing is, let’s talk about why it matters to you. Distributed marketing allows you to extend your brand value to your local channel partners to increase sales and marketing ROI. Through the use of technology, processes and automation, you can unload the management burdens with these partners while gaining many advantages. Benefits of distributed marketing include a reduction in project management time and resources, convenient warehouse storage and streamlined marketing and billing processes.

You may have heard the phrase “distributed marketing” and thought, “What is distributed marketing? And how does it work? Is it a good solution for my business?”

Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.