In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.

Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.

Melanie Madurski had been a part of Phoenix Innovate (PI) as a Client Relations Coordinator with EMPOWER for more than 12 years. Due to PI’s continued growth, however, it became evident that we needed someone with a core focus on Human Resources functions, and Melanie had the perfect combination of experience and skills to fit the bill.

Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.

Ever since the days we acquired One Point in 2021 and UN Communications Group in 2022, we knew we were destined to become one.

In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.

Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.

The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.

The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.