End of Year Appeal Season is Over. And the Results are In!
The results of appeal season are in for Children’s Leukemia Foundation of Michigan (CLFM) and the impact of a new approach has been dramatic.
Individual Donations and the Tax Cuts and Jobs Act
There’s so much uncertainty surrounding the impact the new Tax Cuts and Jobs Act will have on individual giving, that many of our non-profit clients are asking for advice on how to plan their fundraising activities for the coming years.
Better Communication Starts With Research
Market research sounds expensive. But it doesn’t have to be. Hear CEO, Kirk Vercnocke’s interview on Michigan Business Network talk about how better communication can start with research.
New 7-station Intelligent Inserting System Helps Execute Data-Driven Direct Mail Campaigns
Each combination of inserted messages can be specific to each recipient, based on marketing data analytics.
Qualitative Research Study for Professional Services Firm (PSF)
The secrets revealed by virtue of the responses, and qualitative research we conducted, allow PSF to gain immediate traction from their marketing spend with confidence.