With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit for our technology team. In his role as the Vice President of Infrastructure and Security, John is responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies. 

Over the past 10 years, consumers have become very familiar with online order fulfillment through companies like Amazon and Walmart. This trend accelerated over the past few years due to consumers’ increased dependence on online shopping through the pandemic.

We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key. 

The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist. 

We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience. 

The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist/Marketing Research Strategist.

Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.

You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.

If you’ve read our first post about content marketing, you’re familiar with what it is. So, why put in the time and effort to achieve a strong content marketing strategy? 

In 2020, 84% of companies surveyed by SEO and data management firm Semrush said they have a content marketing strategy. Only 51% of those same respondents, though, considered their strategy “good.” Many C-level executives are vaguely aware of the mantra “Content is King,” yet are not quite sure how to implement a successful content strategy, let alone how to measure that success. 

With a record-shattering 4.3% of the American workforce quitting their jobs in August alone, it is becoming increasingly apparent that the post-pandemic workplace has changed for good. COVID-19 and the sudden shift to work-from-home demonstrated that responsive employers can retain staff, but they also showed Americans’ willingness to walk away from jobs that make them unhappy. It’s safe to say that COVID changed candidate and employer expectations about what work should look like. So how do we recruit in a world post-covid?