You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.

If you’ve read our first post about content marketing, you’re familiar with what it is. So, why put in the time and effort to achieve a strong content marketing strategy? 

In 2020, 84% of companies surveyed by SEO and data management firm Semrush said they have a content marketing strategy. Only 51% of those same respondents, though, considered their strategy “good.” Many C-level executives are vaguely aware of the mantra “Content is King,” yet are not quite sure how to implement a successful content strategy, let alone how to measure that success. 

With a record-shattering 4.3% of the American workforce quitting their jobs in August alone, it is becoming increasingly apparent that the post-pandemic workplace has changed for good. COVID-19 and the sudden shift to work-from-home demonstrated that responsive employers can retain staff, but they also showed Americans’ willingness to walk away from jobs that make them unhappy. It’s safe to say that COVID changed candidate and employer expectations about what work should look like. So how do we recruit in a world post-covid?

Phoenix Innovate’s new Executive Vice President of Sales and Business Development, Christopher DuBach, brings a wealth of global sales and digital print experience to his role. In fact, Chris is quite familiar with the PI team, having worked with us for years previous to joining us as EVP. For more than 25 years, Chris worked for the most prominent global equipment manufacturers in the digital print industry. As such, his thorough knowledge of the industry and its practices runs deep. This experience will be invaluable to Phoenix Innovate’s clients and will provide unique market insights for the next evolution of marketing solutions. 

With 37 years of experience in data processing and IT, Mike Mahalak brings a wealth of skills and practice to his role as Vice President of Information Technology in Print and Development. He brings proven expertise in variable digital print solutions, application solutions, database development, database architecture, data security, warehousing, fulfillment, performance tuning, compliance auditing and team leadership. 

Many brands have diverse sales partnerships in which businesses and consumers purchase their products or services. It’s estimated that more than 75% of the worldwide trade (WTO) flows through some kind if indirect sales or distribution channel reselling the product and/or services of a primary brand.

The healthcare industry in America is facing an extraordinary staffing crisis. A 2021 Mercer study forecasts a shortage of nearly 450,000 home health aides and nearly 30,000 nurse practitioners. There will likely be continued shortages across the healthcare industry, a combined effect of the COVID-19 pandemic, already extant staff shortages and employee burnout. 

Stephanie Polkowski joins Phoenix Innovate from the team at Avanzado and brings 12 years of experience in client account management. She earned her bachelor’s degree in English from the University of Michigan-Dearborn. 

Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation. 

It’s not often you find someone that combines the knowledge and experience in providing measurable fundraising solutions and marketing expertise in a single individual. But we’ve found that in Austen Smith.