The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.

The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.

Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.

Now that we’ve defined what distributed marketing is, let’s talk about why it matters to you. Distributed marketing allows you to extend your brand value to your local channel partners to increase sales and marketing ROI. Through the use of technology, processes and automation, you can unload the management burdens with these partners while gaining many advantages. Benefits of distributed marketing include a reduction in project management time and resources, convenient warehouse storage and streamlined marketing and billing processes.

You may have heard the phrase “distributed marketing” and thought, “What is distributed marketing? And how does it work? Is it a good solution for my business?”

Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions. 

With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit for our technology team. In his role as the Vice President of Infrastructure and Security, John is responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies. 

Over the past 10 years, consumers have become very familiar with online order fulfillment through companies like Amazon and Walmart. This trend accelerated over the past few years due to consumers’ increased dependence on online shopping through the pandemic.

We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key. 

The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist. 

We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.