Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.
How Strategic Distributed Marketing Benefits Businesses of All Types
Now that we’ve defined what distributed marketing is, let’s talk about why it matters to you. Distributed marketing allows you to extend your brand value to your local channel partners to increase sales and marketing ROI. Through the use of technology, processes and automation, you can unload the management burdens with these partners while gaining many advantages. Benefits of distributed marketing include a reduction in project management time and resources, convenient warehouse storage and streamlined marketing and billing processes.
What is Distributed Marketing, and How Does It Work?
You may have heard the phrase “distributed marketing” and thought, “What is distributed marketing? And how does it work? Is it a good solution for my business?”
UN Communications Group Acquired by Phoenix Innovate to Increase Capability, Add Value for Clients
Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.
Meet John Holloway, Vice President of Infrastructure and Security
With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit for our technology team. In his role as the Vice President of Infrastructure and Security, John is responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies.
New Warehouse Added to Accommodate Growing Demand for Distributed Marketing Services
Over the past 10 years, consumers have become very familiar with online order fulfillment through companies like Amazon and Walmart. This trend accelerated over the past few years due to consumers’ increased dependence on online shopping through the pandemic.
Driving More Results with the Principles of Visual Hierarchy
We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key.
Meet Lena Khzouz, Content Marketing Specialist
The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist.
Meet Mark Moten, Art Director
We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.
Meet Mary Gasior, Digital Marketing Specialist
The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist/Marketing Research Strategist.
Phoenix Innovate acquires One Point to increase capability, add value for clients
Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.
What is Content Marketing and How Can It Help You Achieve Your Lead Generation Goals?
You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.